To Grow your Business: Pick your "Low Hanging Fruit First"

There are two sound rules of thumb here:

• The 20/80 principle: 20% of your customers will deliver 80% of your sales.
• To grow your sales: target the easiest wins/opportunities first.

This drives my next point. In these lean times when resources are stretched thin, it is important to keep focus on the above when implementing your business plans. Often companies becomes too focused on developing new business. Have you analyzed your current customer business well enough to realize all the growth opportunities you have yet to develop? This chart highlights some thoughts to consider when determining where to direct your sales energy. Ultimately though, keep in mind that if you don't take care of your current customers and show them growth, someone else will.